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What you need to know about Uber's new loyalty Rewards Program

What you need to know about Uber's new loyalty Rewards Program

Now riders can become eligible for things like discounted and upgraded rides thanks to Uber's new Uber Rewards

Starting November 14, Uber Rewards will launch in 9 different cities across America. Miami, Denver, Tampa, New York, Washington D.C., Philadelphia, Atlanta, San Diego, or New Jersey riders will all see a new Rewards bar on their Uber app. As an incentive and way to increase excitement, Uber is honoring all rides from the last six months to count towards points. Nundu Janikaram, Uber's director of product for riders, says that "as people use Uber more and more in their every day, we wanted to find a way to reward them for choosing Uber."

 Photo courtesy of  Tech Crunch

Photo courtesy of Tech Crunch

There will be four different points tiers: blue (0 points), Gold (500 points), Platinum (2,500 points), and Diamond (7,500 points) and the points can be earned a variety of different ways. Riders can earn 1 point for every $1 spent on UberPOOL and Uber Eats, 2 points for every $1 spent on UberX, and 3 points for every $1 spent on Premium rides. These points will be earned and accumulated over 6 months and if a rider achieves a point tier, they receive the perks immediately and for the following 6 month period.

Each of the tiers comes with different perks that are available for the riders. For example, a blue tier rider (0 points) will receive $5 of Uber Cash for every 500 points earned. A Gold member (500 points) will be eligible to have the $5 cancellation fee waived, if they rider re-books within 15 minutes. Platinum riders (2,500 points) receive the Gold benefits as well as price protection (fewer surge costs) and priority airport pickup. Diamond riders (7,500 points) receive premium support (a 24/7 dedicated phone line) and complimentary car upgrades.

 Photo courtesy of Uber

Photo courtesy of Uber

Janakiram says that the rewards program is meant to help make riders feel like they're special and avoid that times when a rider says, "I've been an Uber user for years. When something goes wrong, I feel like I'm being treated like everyone else." What are your thoughts on Uber's Loyalty Rewards? Let us know in the comments section below and be sure to subscribe to The Sitch for more Uber news and other entertaining reads.

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