Toms donated $5 million to groups working to end gun violence
Toms feels that doing something to end gun violence is long overdue
The founder of Toms, Black Mycoskie, wants Americans to visit Toms.com but not for their wildly popular and philanthropic shoes. Toms wants people to visit their site with the hopes of making a change that could save hundreds of lives. On the homepage of the Toms site, there’s a pop up that says Toms is donating $5 million towards ending gun violence and Toms is asking people to help by sending a postcard. It’s very easy, all anyone has to do is fill out their information (name, address, and email) and Toms handles the rest.
According to Mycoskie, he decided that enough was enough after the Thousand Oaks shooting earlier this month. His wife called him to say, “I’m not taking our son to school today.” Mycoskie decided someone had to do something. The organizations that will benefit from Toms donation are Black & Brown Gun Violence Prevention Consortium, Everytown for Gun Safety, Faith in Action, Giffords, Livefree, March for Our Lives, and Moms Demand Action.
Mycoskie says, “we can give money, and I am hoping other companies will join us too, but the most important [thing] is we give every American an opportunity to act.” The postcard will be sent to Congress and it will urge that the government establish universal background checks for gun ownership.
This fight to end gun violence is one that we definitely can get behind and hope you can too. Be sure to visit toms.com to send a postcard today. Together we can make a difference. Let us know if you sent a postcard in the comments section below and be sure to subscribe to The Sitch for more Toms news and other entertaining reads.