Tim Cook is reportedly to blame for the bland, wholesome content Apple’s upcoming streaming service will provide
Tim Cook wants to produce TV shows that don’t have sex, drugs, or violence
Apple might be one of the largest companies in the world but it’s not willing to bend its morals when it comes to producing streaming content. Saturday, The Wall Street Journal reported that CEO Tim Cook is looking to produce content that is wholesome and that does not contain sex, drugs, profanity, or violence. But really, what is TV nowadays without any one of those things? Unless, of course, you’re willing to consider Snoop Dog narrating an episode of Plizzanet Earth as wholesome.
Vital Signs featuring Dr. Dre was set to be Apple’s first scripted drama, which was delayed because Cook reportedly thought the show had too much drug use and sex. Watching people pretend to snort lines of cocaine on air was enough of a reason for the CEO to kill the series. But don’t get him wrong, Cook is just trying to protect the overall Apple brand, which happens to be one of the most coveted and well-respected brands in the world.
According to The Wall Street Journal "Apple has made clear, say producers and agents, that it wants high-quality shows with stars and broad appeal, but it doesn’t want gratuitous sex, profanity or violence." This of course means no shows like Netflix’s House of Cards or Orange Is the New Black, which both happen to feature a lot of sex and vulgar language.
But without all the juicy stuff that makes entertaining TV entertaining, how does Apple complete with bigger production companies and streaming services like Amazon and Netflix to bring viewers content they’ll actually pay to watch? The tech giant has signed a partnership with Oprah Winfrey, who might as well be the queen of wholesome and the company may look towards producing more shows like Friday Night Lights, which Cook happens to be a fan of.
Even though Cook happens to be killing it when it comes to running Apple, he may not be the best guy to give viewers exactly what they want when it comes to TV shows. Let us know what you think about Cook’s approach to wholesome entertainment in the comments section below and be sure to subscribe to The Sitch for more Apple news and other entertaining reads.