Die Hard Fans Are Paying $20 For A Copy Of The New York Post Featuring A Supreme Ad On The Front Page
Today’s copy of the New York Post features a front cover ad for skateboarding fashion brand Supreme and people are paying upwards of $20 for it
Earlier today, the New York Post put out hundreds of thousands of copies of its newspaper, all of which featured a simplified front page cover running an ad for the skateboarding fashion brand Supreme. The ad was part of a wrap around that took over both the front and back of the paper. The paper, which normally only costs $1.50 is selling on eBay for upwards of $20 thanks to a few savvy fans who snatched up nearly every copy they could find.
By noon today, one eBay seller had already sold 31 copies for $19.99 each. Others are selling copies of the paper anywhere from $7 each to five for $85. There’s even a few out there selling copies on fashion resale site Grailed for upwards of 20 copies for $150.
So what makes this paper so much more valuable than any other copy? Since it’s conception in 1994, Supreme has amassed a cult-like following and is able to sell seemingly normal things, ranging from T-shirts to jackets for ten times what they might normally go for, thanks to its loyal fans.
If you’re a parent living in New York that has a teen boy or two, then there’s a good chance that you’ve heard stories about people waiting hours in line for new releases. Thanks to its loyal fan base, Supreme has been able to raise a lot of capital from outside investors, like the $500 million that it raised from The Carlyle Group that now makes the clothing company worth 1 billion.
Although Supreme definitely has some cool clothes, we’re not sure if it’s really worth it to spend hundreds of dollars on a hoodie that would otherwise sell at Target for $15. Let us know what you think about the crazy cult-like following Supreme has in the comments section below and be sure to subscribe to The Sitch for more fashion news and other entertaining reads.