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Die Hard Fans Are Paying $20 For A Copy Of The New York Post Featuring A Supreme Ad On The Front Page

Die Hard Fans Are Paying $20 For A Copy Of The New York Post Featuring A Supreme Ad On The Front Page

Today’s copy of the New York Post features a front cover ad for skateboarding fashion brand Supreme and people are paying upwards of $20 for it

Earlier today, the New York Post put out hundreds of thousands of copies of its newspaper, all of which featured a simplified front page cover running an ad for the skateboarding fashion brand Supreme. The ad was part of a wrap around that took over both the front and back of the paper. The paper, which normally only costs $1.50 is selling on eBay for upwards of $20 thanks to a few savvy fans who snatched up nearly every copy they could find.

Photo courtesy of  New York Post

Photo courtesy of New York Post

By noon today, one eBay seller had already sold 31 copies for $19.99 each. Others are selling copies of the paper anywhere from $7 each to five for $85. There’s even a few out there selling copies on fashion resale site Grailed for upwards of 20 copies for $150.

Photo courtesy of eBay

Photo courtesy of eBay

So what makes this paper so much more valuable than any other copy? Since it’s conception in 1994, Supreme has amassed a cult-like following and is able to sell seemingly normal things, ranging from T-shirts to jackets for ten times what they might normally go for, thanks to its loyal fans.

If you’re a parent living in New York that has a teen boy or two, then there’s a good chance that you’ve heard stories about people waiting hours in line for new releases. Thanks to its loyal fan base, Supreme has been able to raise a lot of capital from outside investors, like the $500 million that it raised from The Carlyle Group that now makes the clothing company worth 1 billion.

Although Supreme definitely has some cool clothes, we’re not sure if it’s really worth it to spend hundreds of dollars on a hoodie that would otherwise sell at Target for $15. Let us know what you think about the crazy cult-like following Supreme has in the comments section below and be sure to subscribe to The Sitch for more fashion news and other entertaining reads.

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