Squarespace Has Officially Launched Its New Email Marketing Feature
Now it’s easy to set up and launch email campaigns all without ever leaving the Squarespace platform
While it was announced a little over a month ago – Squarespace just rolled out its in-house marketing platform a bit earlier than expected.
Anthony Ha over at TechCrunch covered the upcoming Squarespace email marketing platform last month, which was expected to launch later this year. To our surprise, Squarespace released the feature a bit earlier than expected, so we wanted to share our initial impressions. There’s definitely not a lack of email marketing platforms out there (some of which are free), ranging from MailChimp to Constant Contact and Drip – so we were curious to see how Squarespace’s built-in platform compared to the competition.
Of course, the email marketing tools from Squarespace offer a wide variety of beautifully designed templates that you can choose from – 41 to be exact. These layouts fall into categories designed for a desired user action ranging from promoting a product to sharing a blog (there are 10 actions in total if you include the wild card of starting from a blank canvas). Once you’ve picked a design, you’re able to adjust style elements like colors, fonts, and texts. Through the easy to use editor, you’re able to rearrange various elements and add in text, images, buttons, spacers, lines, blogs and products. While we do appreciate the ability to edit so many elements, we did find it limiting that our font selection was restricted to certain “font packs”, which may not align with your main site’s overall branding.
50,000 Email Cap
Even if you’re signed up for the more expensive business pricing plan, you’re currently limited to only sending 50,000 emails through the early access period. Albeit, this is a lot of emails (whereas rival MailChimp currently allows for 12,000 emails to up to 2,000 subscribers), we would have liked to see an unlimited email sending option. Ok, so we might not be able to send more than 4,166.6 emails a month but it would be nice knowing we could.
Importing Subscriber Lists
While you’re able to easily upload current mailing lists through dragging and dropping a .CSV file or manually inputting subscriber names and emails individually, the platform does not yet automatically import and sync up contacts who have already entered their information through the newsletter blocks on your website. This can be especially bothersome for those who you who might have lists synced to multiple platforms like Google Drive and MailChimp.
Easy To View Analytics
While we haven’t seen this feature built into the analytics section of the site yet, Squarespace will eventually be integrating data from each email campaign with the rest of your website’s stats. This is especially cool, given that we’re already able to track useful things like traffic, popular content, user geography and conversions all in one place.
As noted in Ha’s article, this is but a new dawn for Squarespace email marketing. The site has big plans to expand the e-commerce aspect of the business and will eventually roll out additional features like customer segmentation and drip campaigns, too. While it offers the service free to current members, the company plans to begin selling the feature as an add-on to any subscription, with pricing starting at an additional $8 per month.
We for one look forward to utilizing Squarespace’s new email marketing feature to easily send visually appealing updates to our ever growing subscriber list. Let us know what you think about the new email marketing update in the comments section below and be sure to subscribe to The Sitch for more email marketing and other entertaining reads.