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Old Bay is saying ‘No Thank You, Next’ to New Bae copy spice

Old Bay is saying ‘No Thank You, Next’ to New Bae copy spice

A Paleo food company created a spice based off of Old Bay and the spice company is not happy

Spice company McCormick is suing Primal Palate for their new spice 'New Bae.' The popular spice by McCormick called ‘Old Bay Seasoning’ is a staple in many households when it comes to making burgers, french fries, or really add a delicious taste to just about anything. A paleo company by the name of Primal Palate recently released a paleo spinoff of the spice calling it 'New Bae.' McCormick was not pleased.

Photo courtesy of Primal Palate

Photo courtesy of Primal Palate

McCormick sent a 'cease and desist' letter to the paleo brand but the brand responded by saying that New Bae was a nod to Old Bay's success. After they continued using the name and selling the spice on their website, the original spice mogul is suing the new spice on the block. The reason? McCormick says that 'New Bae' is causing consumer confusion and affecting Old Bay's reputation and legacy.

It will be interesting to see how this all pans out. Let us know what you think in the comments section below and be sure to subscribe to The Sitch for more spice news and other entertaining reads.

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