Netflix is set to release three new films in theaters before releasing them on the streaming platform
Netflix...coming to a theater near you
When Netflix first stepped into the film scene, it radically changed the way people could view films after they left theaters - first it began as a delivery Blockbuster service where users could rent DVD's (and VHS) and have them shipped directly to their home. Since then Netflix has evolved (to say the least) into not only a direct competitor with cable TV, but Netflix has begun releasing its own original movies and shows and is now directly challenging the film industry as a whole.
Netflix has released films in theaters before, but they had a policy that the movie had to be released simultaneously on their streaming platform. Now, Netflix has tweaked that rule for three upcoming releases: Roma, The Ballad of Buster Scruggs, and Bird Box. All three of these films will be released in theaters two to three weeks prior to their release on Netflix.
The reason behind all of this is likely that Netflix wants to have the opportunity to not be disqualified from winning an Oscar Award. The service is hoping that Oscar "traditionalists" won't disqualify Netflix's original content due to it not having been played in theaters prior to its online release. The timing is perfect since after Netflix's Roma (in theaters November 21, streaming December 14) left film festival season "as a potential front-runner in many categories including Best Picture."
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