Finally, Some Heels That Won’t Kill Your Feet
These heels developed by a podiatrist will let you walk around in style without the excruciating pain
Looking good shouldn’t always have to kill your feet. Thankfully, this podiatrist agrees and has developed a glamorous shoe startup that lets girls walk around in style without feeling any pain.
Many of the shoe brands that you’ll see people sporting on the red carpet happen to be made by male designers (think Manolo Blahnik and Christian Louboutin). And if you really think about it, most of these shoes are designed to be beautiful rather than functional. Not only do most heels cause blisters and stumbles but there have even been reports of chronic pain linked to the fashion must-haves.
Marion Parke is a former podiatric surgeon and founder of the self-named shoe company that’s taking the heel industry by storm. On the surface, these shoes may look just like any other expensive designer heels – ranging from a pair of $650 3-inch rainbow glitter sandals to $595 gold stilettos made from smooth Nappa leather but every pair has actually been re-engineered with comfort and walking in mind.
After a decade of training and working in reconstructive foot and ankle surgery, Parke realized that she could make simple tweaks to the fundamental design, like making insoles that keep the foot in place and provide better arch support through a contour that better resmbles the shape of the bottom of the foot. Parke realized that even simply adding more padding throughout the shoe could help make the heels more comfortable and absorb more shock.
While Parke launched her first collection back in 2016, she’s been able to bootstrap the startup, growing the company organically while testing her proof of concept over the past two years. Earlier this year she received an undisclosed amount from angel investors David and Jennifer Miller, who run the 72-year-old family-owned shoe company Minnetonka Moccasin.
Unlike similar startups, Parke’s shoes aren’t only available on her website, but can also be found throughout a network of high-end shoe boutiques, and larger retailers like Bloomingdale’s, Moda Operandi, Farfetch, Orchard Mile, and goop. While it may be cheaper to have a direct to consumer model, Parke wants to ensure that her customers are able to try on the shoes so that they can truly understand how great they feel.
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