There are now more ways to shop on Instagram
Instagram released new updates to Shopping on Instagram just in time for the holidays
In September, Instagram introduced product stickers in Stories so that users could easily learn more about products they find watching Stories. They also introduced a shopping page in Explore where users could shop from their favorite brands and discover new ones. Today, in a press release, Instagram announced three new ways to discover new products, shop from their favorite brands, and even keep track of shopping inspiration.
Now, when Instagram users see something they want to buy they can save it to their Shopping collection to go back to later. Users can also save products to their Shopping collection from Stories by tapping a product tag and then tapping the ‘save’ icon in the bottom right corner.
The Shop tab on business profiles also received an update making it easier and quicker for users to view all the products that have been featured in the businesses product posts. Simply tap the 'shop' button and the products will appear with their name, price, and the post they were featured in.
Instagram even made it possible to shop directly from videos in the user's feed. When they see a video in their feed from a brand, all they need to do is tap the shopping icon and it will reveal what products are being used in the video and how much they cost.
According to Instagram, "whether you're treating yourself or shopping for loved ones, these updates unlock new ways to discover and connect with the brands and products that inspire you."
Let us know what you think about these new updates to Shopping on Instagram in the comments section below and be sure to subscribe to The Sitch for more Instagram new and other entertaining reads.