Designers Turn Goodwill Clothing Into High Fashion
Six designers out of Indiana turned some ordinary clothes from Goodwill into beautiful pieces of high fashion design
Whenever you think of Goodwill, you probably think of the best places to get old flannels during fall or last minute tacky Christmas sweaters for holiday parties but the brand that’s been around since 1902 is looking to change people’s perceptions when it comes to the types of clothes you can find at the thrift store.
Goodwill of Central and Southern Indiana paired up with six artists, Pattern Magazine and took to designing some pretty cool DIY high fashion lines with random assortments of materials the designers found at Goodwill stores.
Cindy Graham, marketing vp for Goodwill Industries of Central and Southern Indiana says that “Some people like to discover an item in one of our stores and then put their personal spin on it, whether it’s a simple tweak, like raising a hemline, or a major project where you rip out the seams and start from scratch.”
The new campaign truly does show how you can find cool stuff and turn it into something cooler with a little work. Let us know what you think about the thrifty campaign in the comments section below and be sure to subscribe to The Sitch for more fashion finds and other entertaining reads.