Facebook is opening up pop-up stores inside of Macy's for small businesses
Facebook opened up nine brick-and-mortar pop-up stores for 100 small businesses and online brands
Facebook is slowly but surely working its way into the fabric of normal, everyday life. Facebook first released Facebook Portal, the company's first tangible product and now its debuting new pop-up brick-and-mortar stores as part of The Market @ Macy's. There will be nine pop-up shops total, featuring 100 small businesses and online brands.
The Market @ Macy's launched earlier this year, as a way to create temporary spaces for businesses to sell their products. Merchants in Facebook's space in The Market will simply pay a one-time fee upfront, but then they are able to keep all of their sales revenue (Facebook and Macy's won't take any revenue share).
The store is set up to replicate the feeling of scrolling through Facebook in real life. Each of the displays is set up with "like" buttons and framed as if it's a Facebook post. Facebook's Director of North America Marketing Michelle Klein says that "all over the world people are running businesses, big and small, that have inspiring stories and we want to help them succeed. We are thrilled to be partnering with one of the world's biggest retailers to bring some of those businesses to a physical store this holiday season."
The nine pop-ups at Macy's are open November 5 through February 2 in several cities across the United States: NYC, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco, and Seattle.
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