Facebook Is Coming Out With A Dating Feature
Facebook is looking to compete with dating apps like Tinder and Match with its new dating feature
Facebook seems to be rolling out so many products and features that it’s hard to keep up with them all. They’re more than likely coming out with Talent Show, a virtual American Idol of sorts and now plans to release a dating feature similar to dating apps like Tinder or Match.
One feature that’s different than other dating apps is that there won’t be any swiping. Instead, Facebook allows users to “choose if friends of friends can see you or not, and Dating profiles allow non-binary and transgender and orientation options. You’ll unlock Groups or Events you’re a part of for Dating, and you’ll be able to browse potential matches based on the plethora of info Facebook knows about you. If two people express interest in each other (no swiping), they can text each other over Messenger or WhatsApp” as reported by TechCrunch yesterday.
Facebook also wants to limit the amount of activity on the dating service in hopes of reducing spam-like behavior seen in other dating apps. This means that user won’t be able to purchase additional opportunities to match. Only those 18 years old will be able to use the service and Facebook will “abide by local laws on who is considered an adult.”
The new feature will also remain within Facebook and not be released as a separate app (as of now). There’s currently no announced release date for the feature as Facebook is still testing it internally. The company wants to take its time so that it can ensure that there’s every opportunity to create “meaningful relationships that make people appreciate Facebook and stick with it over the years”.
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