Everlane is committing to be a virgin plastic-free company by 2021
Everlane has made a commitment to stop creating new plastic and use what plastic is already out there
Everlane is already an amazing brand; its transparent about what it costs to make clothing and doesn’t charge an insane amount above what it costs to make an item (by the hands of a skilled worker). It's nice to know that there is a clothing brand out there that appears to actually care about the make of its clothing, the well being of the workers who make the clothing, the buyer, and the planet that's providing all of the resources it takes to create an item of clothing. By 2021, Everlane has committed to be virgin plastic-free.
What is virgin plastic?
Virgin plastic is plastic that is new - it has not been recycled yet. In a letter from the founder of Everlane, Michael Preysman says that the hard truth is, "once plastic is made, it stays on the planet forever. In just 60 years, we've created eight billions tons of it. Plastic is poisoning our oceans, clogging landfills, and destroying the environment. The worst part? Companies are making more than ever. And we just keep buying it."
Preysman believes that the only solution is to stop creating new plastic and start using and renewing the plastic that's already out there. Everlane's new collection is called ReNew - which is outerwear that is made solely from discarded plastic bottles (roughly 3 million in total). The goal is to eliminate virgin plastic not only in Everlane's clothes, but also from the warehouses, offices, and stores.
Facts about plastic
Did you know that every year we use 161 million tons of plastic packaging? This includes things like plastic bags, yogurt cups, and water bottles. Even things like synthetic fabrics (think polyester, nylon, and acrylic) make up 65 million tons each year. Finally, coming in at 46 million tons per year are the consumer products - things we might not even think about like pens, keyboards, and household surface cleaners.
How will Everlane make this change?
Everlane is replacing all synthetic fabrics with renewed materials, replacing all virgin plastic bags with renewed versions, and eliminating all single-use plastic from its offices and stores. Check out the chart below to learn how they renew plastic and transform it into clothes.
What are your thoughts on Everlane getting rid of virgin plastic? Let us know in the comments section below and be sure to subscribe to The Sitch for more plastic news and other entertaining reads.