Burberry Is Burning Its Clothes
The fashion powerhouse Burberry has ruined more than $30 million worth of products they no longer wanted
$30 million worth of Burberry’s extra stock, including clothes, perfumes, and accessories have been literally burned to smithereens. That’s equivalent to over 15,000 trench coats!
And this is not new. The company has reportedly been doing this for the past five years, surging its waste value up 50%.
In their defense, Burberry has claimed that they burn after they’ve recycled what is salvageable, and focus on trademarked products. They want to avoid counterfeiting and preserve the brand’s integrity.
But many of the company’s shareholders are not pleased, concerned with the affects the practice has on the environment, and many dedicated customers took to Twitter with their outrage:
Soooo Burberry burns their old clothes to keep them from being sold at a discounted price 🤔 got it chief 👍🏾— juan G (@iJuan_Ulost) July 19, 2018
This is disgraceful. Our world is wasteful enough without big corporations producing and then just burning products just to make there brand seem exclusive! BBC News - Burberry burns bags, clothes and perfume worth millions https://t.co/4EsUhPJFNc #Burnberry— Matthew Harrison (@mph_matt) July 19, 2018
What’s worse is that Burberry is not the first, nor the last company to burn merchandise as an effective tactic to manage inventory. Companies like Target have also done the same.
Are there better ways for Burberry to get rid of their unwanted products? We’d love to know what you think in the comments section below. And be sure to subscribe to our newsletter for more entertainment news and culture reads.