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Brookstone Just Filed For Bankruptcy

Brookstone Just Filed For Bankruptcy

Unfortunately, people will no longer be able to casually sit in thousand dollar massage chairs at Brookstone

Is it really a surprise? Brookstone just followed the footsteps of Toys “R” Us and filed for bankruptcy earlier today. The company will be closing down its 101 mall storefronts. Even to those of us who no longer go to the mall (unless you absolutely have to), it’s sad to think that you’ll never have another chance to try out really cool, expensive and unnecessary gadgets for your home ever again.

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Brookstone has been in business since 1965. Born as a catalog, the chain boomed in the '70s, becoming as well known as its other mall counterparts like Claire’s and Auntie Anne’s.

Some of us here at The Sitch remember roaming through the store as young kids, finding all sorts of hidden gems that we could never afford. Besides the fancy massage chairs, Brookstone was one of the first to have an accessible Temperpedic mattress available for laying in while you wait for your friends. They even carried an awesome foot bath.

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Brookstone was also among the first to carry Parrot drones, iRobot vacuums, and Fitbit wearables. Brookstone public relations director Paul Donovan has stated “Brookstone has always been a place of discovering new things… and has always been a place you go when you don’t know what you want.” We couldn’t agree more, Paul.

Not all hope is lost, though. The company has survived after filing for bankruptcy in the past. It also still retains a large online presence and can be found in 35 airport stores. You just won’t be able to find them in the mall anymore, unless of course someone comes swooping in to bail them out.

Let us know what you think about Brookstone’s situation in the comments section below and be sure to subscribe to The Sitch for more business news and other entertaining reads.

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