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Smartphone Maker Huawei Fakes DSLR Photos As Smartphone Pictures In Recent Ad

Smartphone Maker Huawei Fakes DSLR Photos As Smartphone Pictures In Recent Ad

One of the pictures Huawei uses in this Nova 3 smartphone ad is actually from a DSLR, not from its smartphone

The cameras on smartphones today have come a long way. Even if it’s sometimes hard to tell what exactly a photo was shot with, most photographers can still tell whether a photo was shot using an iPhone or a professional DSLR/mirrorless camera. We guess that smartphone manufacturer, Huawei just figured that most people wouldn’t be able to tell the difference. One of the shots used in its latest commercial showcasing the impressive camera capabilities of its new Nova 3 smartphone was actually taken by a DSLR camera. The leak is all thanks to a behind the scenes picture and a writeup on Android Police by Richard Gao.

Halfway through the ad, the couple takes a second to snap a selfie, featuring the phone's “impressive” camera tech, which shoots such awesome pictures that women don’t even need to put on makeup to look good in photos. However, a since-deleted behind the scenes photo posted on actor Sarah Elshamy’s Instagram shows that not only was the fun selfie taken with a professional DSLR camera and photographer but the smartphone doesn’t appear to be in the scene at all.

 Photo courtesy of Sarah Elshamy

Photo courtesy of Sarah Elshamy

Although it never claims that the photo was actually taken with the Nova 3, Huawei has also been caught Photoshopping away bezels on renderings for the P8, and has even been caught posting shots taken with a Canon EOS 5D Mark III, claiming that they were in fact taken with a P9. Given that Huawei is now the second largest smartphone manufacturer in the world, you would hope that the company would have a bit more integrity than this.

Let us know what you think about Huawei’s Nova 3 ad in the comments section below and be sure to subscribe to The Sitch for more tech ad news and other entertaining reads.

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