Lyft and Uber Are Now Looking To Sell You Things During Your Ride
You're now able to buy candy and breath mints while using ride-sharing services like Uber and Lyft
Remember when you were in middle school and you could buy candies and drinks during class change and after school? Well, ride sharing platforms like Uber and Lyft want to bring that same experience to you as an adult, all while getting you to your next desired location.
Although Lyft and Uber continue to face regulatory problems, it doesn’t mean that they’re still not looking to innovate and make more money per ride where they can. Now thanks to services like Cargo and Vendy, people have easy access to purchasing things like gum and earbuds while using their favorite ride-hailing apps. Uber has already exclusively partnered with Cargo as its mobile vending machine partner, which helps drivers make some extra money on top of rides and tips.
Some of you might have already seen these nifty boxes in one of your rides, filled with candies and other goodies. We’ve seen one before and were told that if we downloaded the app, we could even receive free items to snack on while riding around. Cargo founder Jeff Cripe has said, "as we spend more time in the car, we are hungrier for comfort, entertainment, and productivity." People want an overall experience, not just the bare essentials.
People like Cripe are looking to one day have a ride be a place where people can get work done, catch up on sleep or watch their latest TV series. If people are able to watch their favorite shows on airplanes and inside New York taxis, then why can’t they do the same while riding around in an Uber? This will essentially become a similar experience to that of riding in an airplane, where you’re offered various upgrades including meals, drinks, Wi-Fi, and pillows, many of which are purchased add-ons.
We’re excited to see how the overall ride sharing experience will change within the next couple of years thanks to partners like Cargo and Vendy. Let us know what kinds of things you would like to see offered in the comments section below and be sure to subscribe to The Sitch for more interesting Uber and Lyft news.