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Startup 'Karma' Wants To Help Get You Discounts On Unsold Food

Startup 'Karma' Wants To Help Get You Discounts On Unsold Food

Stockholm-based startup 'Karma' wants to help get people discounts on unsold food coming from restaurants and grocery stores

Have you ever been in a restaurant and thought “what do they do with all of the food that’s about to go bad?”, well Karma, the Stockholm-based startup not only wants to help minimize waste but also get people discounts on unsold food coming out of restaurants and grocery stores.

 Karma founders Ståhlberg Nordegren, Berling, Larsson, and Bernadotte. Photo courtesy of Karma

Karma founders Ståhlberg Nordegren, Berling, Larsson, and Bernadotte. Photo courtesy of Karma

It recently scored a $12 million Series A funding from Swedish investment firm Kinnevik, which now brings the startup’s total funding up to $18 million. Founded in 2015 by Hjalmar Ståhlberg Nordegren, Ludvig Berling, Mattis Larsson and Elsa Bernadotte, the app is looking to revolutionize a portion of the consumer food market.

The consumer-facing app is extremely simple to use. All you have to do is browse through the various dishes that are about to go to waste, pay for the ones you like and pick up your order before the restaurant or grocery store closes. Users are even able to subscribe to their favorite locations and are alerted once a new food is available.

Since its conception, Karma has already worked with 1,500 grocery stores, restaurants, cafes, bakeries and hotels - selling surplus food to 350,000 Karma users. Karma’s CEO, Ståhlberg Nordegren says Karma’s most frequent users are young professionals between the age of 25-40, who typically pick up Karma on their way home after work. The video below is a quick explanation of how exactly the app works.

What kinds of foods would you want to buy on Karma? Let us know in the comment section below and be sure to subscribe to The Sitch for more cool food apps and other entertaining reads.

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