Snapchat Has A New Voice Command Feature - Available Today
Now you can use words to open up new filter options on Snapchat
In recent years, Snapchat has been met with some tough competition. First Instagram and then Facebook challenged the photo sharing app by incorporating stories into their platforms, SnapCash is on the outs., and a growing percentage of the population is choosing either Facebook or Instagram over Snapchat (there are 2.2 billion users on Facebook, 1 billion on Instagram with 500 million daily users and only 191 million active users on Snapchat.
How is snapchat competing?
In 2016, Snapchat released the Snapchat spectacles which allowed users to post to their story with a built in camera. The glasses didn't pick up quite as much traction as the brand might have hoped. The glasses were referred to as looking "goofy." Snapchat re-invented them in the spring of 2018, although they still haven't quite acquired the usage the company was going for. This new voice recognition software is Snapchat's attempt to compete with things like Siri, Alexa, and Google on the voice recognition front.
How does this new voice recognition work?
Essentially, Snapchat is releasing new filters that respond to voice commands. These filters will animate when users speak basic English words such as “hi,” “love,” “yes,” “no,” and “wow,” as opposed to the typical Snapchat actions such as raising your eyebrows, opening your mouth, or sticking out your tongue (a sure way to look silly in public).
TechCrunch reports that the following options are given with these new filters:
"For example, saying “hi” in the new lens will launch an animation that surrounds you with a flock of chatty birds; “love” will play cheesy jazz music; “yes” creates a zoom effect; “no” puts you in an infinite photo tunnel; and “wow” puts a bow on your head and surrounds you with the word."
Snapchat's unique filters are generally what has young users flocking to Snapchat for their social media needs - things like making yourself look like a dog or a princess or relaxing on the beach have become the norm for sending photos back and forth between friends.
The new filters are set to be released today. So if you’re still using Snapchat be sure to update your app and let us know what you think!
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